Jori Cicale, a senior graphic design major, has been named the winner of the 29th Chicago Latino Film Festival Poster Contest.
Her design will be used on more than 500,000 program covers, posters, bus ads, t-shirts, airport banners and more this spring.
But the thrill is made even sweeter when one considers that the design, which took inspiration from the traditional Mexican sugar skull, was selected out of more than 150 entries from professional designers throughout the area.
"This is not a student competition," said Jean Bevier, associate professor of graphic design, who encouraged Cicale and other seniors to enter the contest. "Rather, it is open to all design professionals."
|"When first introduced to the Chicago Latino Film Festival, I was intrigued by the energy and vitality of the previous designs. My inspiration stemmed from the tradition of the sugar skull. I translated the intricate detailing of the skull into a graphic whirlwind of festive color. The typographic message creates the jaw of the skull, incorporating word and image. The goal of this design is to celebrate tradition while adding a fresh interpretation." -Jori Cicale|
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The Chicago Latino Film Festival
is the largest and oldest such event in the nation, drawing huge crowds to watch more than 100 films each year.
"I wanted the look to be simple but vibrant," Cicale said. "For me, this design needed to grab your attention immediately, just as any good film should do."
For her efforts, Cicale received an award of $1,000, an invitation to the festival's opening gala and two tickets to opening night of the festival on April 11.
The design originated as a Mexican sugar skull, or calavera, which is traditionally used to decorate an altar during Día de los Muertos, or Day of the Dead. After coming at it with a fresh perspective, she transformed it into the brightly colored, eye-catching standalone image that was selected, Cicale told local newspaper The Gate
"My first design was a sugar skull and if you see the design where I ended up, it’s completely different, you wouldn’t even think they were related. But I started putting pieces of color onto the skull and created a whirlwind of color within it," she said.
Entries were viewed by a panel of seven judges from the fields of academia, design and marketing and were judged on creativity, graphic impact and marketability.
"Every year we want something that is going to be beautiful to the eye but also something that sends the message of what we believe that year’s theme and message is," said Homero Tristan, board chairman of the CLFF. "[Cicale’s] piece shows real diversity and a kind of coming together of many things and I think that’s what the 29th year represents."
Photo courtesy Carolina Sanchez/CLFF