<- Back to Campus News
Professor Discusses "Psychopath Customers" on Radio
by Dan Armstrong
Dave Aron, PhD
Dave Aron, associate professor of marketing and chair of undergraduate programs in the Brennan School of Business, was a guest on the August 7 edition of VoiceAmerica's "Game On Business Talk Radio" program discussing the growing issue of "psychopath customers."

Aron is a recognized expert in customer behavior and has published several scholarly articles on customer grudgeholding and the concept of the "guerilla consumer."

On the program, Aron discusses the impact of social media and the growing "instant gratification" culture that has driven customers to lash out at companies and employees both with violence and in online posts.

The hour-long program is available for free streaming at VoiceAmerica.com or as a free podcast in the iTunes Store.
Contact: Tina Weinheimer - tweinheimer@dom.edu
More Dominican News
Message regarding student arrest
MBA student arrested in Wisconsin Read more...
Dominican board member Nancy Rodriguez featured in Crain's
Nancy Rodriguez, '67, a member of Dominican's board of trustees and president of Food Marketing Support Services, Inc. was featured in Crain's Chicago Business.  Read more...
SHARING THANKSGIVING
We are so blessed and have an opportunity to share those blessings with families-in-need this Thanksgiving! Read more...
Dominican A-Z